Do you want to create more traffic for your LinkedIn posts?
Do you want more people to see your content and share it with their network?
If so, this blog post will give you the know-how.
1. Choose a Compelling LinkedIn Post Headline
The headline of your post is the first thing that someone will see on LinkedIn.
It is essential to include keywords, so it will be easier for other professionals in your industry or field of work to find and connect with you.
LinkedIn is all about networking with experts in their fields, so if someone has a hard time locating information from previous posts, then chances are they won’t engage either.
Avoid headlines that are too generic, such as “Found these interesting articles.”
This type of headline is not compelling and may get overlooked by readers.
Instead, go for headlines with Power Words, such as “Effective” and “Powerful.”
Another critical thing to remember is never to use clickbait headlines that over promise and under deliver. Thus, if you are using Power Words in your headlines, they better be backed up by the content.
2. Hook Your Audience In
You have caught their attention with an enticing headline.
The first two lines of your post can also make or break your LinkedIn post.
Have you ever heard of a narrative hook? It is the first one or two sentences in a story used to keep people reading. You can do the same thing in your LinkedIn post.
An example of what you should not write is: “I know every entrepreneur is looking for new ways to grow their business.”
It is a generic statement and doesn’t contain any valuable information.
Additionally, there is no clear call-to-action or purpose. You want your audience to say:
“Wow! I have got to check out more posts from ____!”
To do so, we need a narrative hook:
“What if I told you there was one simple hack that could help you skyrocket your LinkedIn views?”
Another great narrative hook is:
“Sure, you could hire an expensive SEO company to take care of your LinkedIn presence. But what if I told you there is a way for you to do it on your own?”
A narrative hook can be as simple or complicated as you want it to be.
The key is to make sure it sounds intriguing and provide specific details of what will happen, so people know they will get something out of reading the post.
3. Reeling Them in With Quality Content
You have grabbed your audience’s attention with your headline.
You have your readers hooked into your narrative.
Now it is time to reel them in by providing valuable content. Here are some quick tips to improve your content quality:
1) Make sure your information is relevant and up-to-date if you want more people to view your LinkedIn posts. You want your readers to be able to act on the information you provide them. This way, you establish yourself as a thought leader in your industry.
2) Remember that you are writing for a busy, professional audience. The best way to keep their attention is to provide the highest value information in as few words as possible. In this case, less really does mean more!
3) Use bulleted content to summarize your points. Content in bullet point form will make it easier for them to read and absorb the information you are trying to present.
4) Include helpful articles and links to other resources that will benefit them.
5) To amplify the reach of your LinkedIn posts, you can use this content amplification tool.
4. Using Hashtags on LinkedIn
LinkedIn now has a hashtag feature within its native platform.
With over 740 million members on LinkedIn, many potential new prospects await you to connect with them.
All you need to know is which LinkedIn hashtags will give you the most visibility and use them in your posts.
Discovering the follower count of each hashtag can be quickly and easily done with this free chrome extension.
Now that you have all these tips in your arsenal, it is time to start writing some content, get those LinkedIn views and build a larger following on LinkedIn.
We look forward to hearing about your LinkedIn success story.
Want to know how to get your content promoted to a larger, qualified audience by the LinkedIn algorithm? Click on the button below!