Since there is so much content to show, LinkedIn cannot possibly prioritise all posts.
It is selective, showing only the valuable and interesting ones that get people to scroll and linger.
That’s how they earn more money, after all.
And LinkedIn uses none other than its carefully-designed algorithm to find these amazing posts.
The defining factor that determines whether your post soars or sinks into oblivion?
Engagement.
Pro-Tip:
How much does the latest update impact your profile visibility?
Understanding how the LinkedIn algorithm works allows you to use it to your advantage.
After the recent update in August 2021, you also need LinkedIn engagement to roll in throughout the week.
By keeping pace, you’re able to increase your reach over a longer time.
Grow your business with a single tool.