Why You Should Distribute Your Blog on LinkedIn to Reach a Big Audience

Why you should distribute your blog on LinkedIn to reach a big audience

How to promote blogs on LinkedIn?

LinkedIn no longer restricts itself to networking, and it’s a great promotion platform as well. The first step to promoting blogs on LinkedIn is to have a complete profile.

Building an extensive network of connections and being regular on the platform are other ways to give yourself the opportunity to promote blogs and bring more traffic back to your website.

You can also use the groups on LinkedIn to increase visibility for your blogs.

Here are a few ways to promote your blogs on LinkedIn:

Complete your profile

Completing your profile is one of the most fundamental steps that’ll help you promote your blog. Here, you have to make sure that your profile accurately represents you and your work. Also, put the profile summary section to good use.

Complete Your LinkedIn Profile Summary

Build connections

The success of your published blogs on LinkedIn depends on having a solid network. The larger your number of connections and the more targeted they are, the more people will see and engage with your posts. You may also use the InMail feature for a more targeted list of connections.

Maintain regular activity

Regular activity will fetch surprising results for your blog content. You can chalk out a content plan for your LinkedIn profile. As a general rule, you can analyze the trends over the week in your industry and write blogs relevant to them. Additionally, try to keep a mix of long-form and short-form content to break the monotony.

Create and Join Groups

LinkedIn offers many opportunities for building communities. You can join groups that have similar interests as your blog category. Simple keyword research is enough to find relevant groups. Once you are confident about your presence on LinkedIn, you can also create your group.

 Alternatively, you can put your LinkedIn promotions on steroids using partnership marketing platforms.